About the International Flower Bulb Center
The International Flower Bulb Center (IFBC) is the organization is responsible for collective promotion and technical support for the Dutch flower bulb industry in countries around the world.
The history of IFBC goes back to 1925. In that year the bulb industry founded what was then called the Central Flower Bulb Committee and since 1986, has been called the IFBC.
The flower bulb market is divided into two sectors: forcing (flower bulbs used by professional growers for the production of cut flowers and potted plants) and dry sales (flower bulbs for garden planting, flower pots, landscaping and parks). IFBC conducts the following activities for these markets:
- Market Research: in Holland and abroad, including research on distribution structures and consumer behavior.
- Public Relations: the development and execution of programs to inform consumers through print media, radio and television on flower bulb and bulbous plant trends, developments and gardening techniques.
- Dissemination of Cultivation and Product Information: to professional flower growers, garden and landscape architects and educational institutions by means of bulletins, symposia, lectures and other informative material in many languages.
- Exhibitions: participation in selected trade shows to strengthen and maintain contacts with professional colleagues, the trade and consumers, and to update them on new trends and developments.
- Audio-Visual Services: production and distribution of transparencies, film and video material to journalists and advertisers worldwide.
All Dutch flower bulb growers, brokers and exporters contribute to a common fund to finance the activities of the IBC and other
IBC's staff includes specialists in flower bulb cultivation and product information, marketing, trade promotion, exhibitions and audio-visual services. The IBC works closely with other Dutch and foreign organizations.